Rubber-Inc. is a family-owned warehouse distributor of tire service supplies, serving the automotive, commercial, and off-the-road industries with high-quality tools, equipment, and tire repair materials.
Since 1939, we’ve built lasting partnerships by delivering personalized service, expert solutions, and trusted brands that keep businesses running smoothly.
While Rubber-Inc. supplies tire repair materials, tools, and equipment to shops nationwide, we also operate regional warehouses in Chicago, IL; Durand, WI; St. Louis, MO; Charlotte, NC; and Wareham, MA, allowing for faster shipping and convenient local order pick-up.
Our belief is that the true measure of a business partner is defined by how quickly and correctly people react when there is a problem to be solved.
Our Vision
Bring a personalized, local touch to businesses nationwide, becoming the supplier of choice and preferred employer in the tire service industry.
Our Mission
Offering a family-owned experience on a national scale, we aim to be the trusted partner for customers, delivering personalized service and quality products that keep their wheels rolling profitably. We build lasting partnerships, solve challenges swiftly, and empower our team to create meaningful relationships—making Rubber Inc. the top choice for business solutions and a great place to work.
Our Values
Our People
Employing highly trained field sales and US-based support staff to serve you.
Investing in our employees with extensive and continued training.
Empowered workforce to quickly and efficiently help you.
Multiple points of contact to serve your business.
Our Solutions
Providing personalized plans to ensure your business has what you need, when you need it.
Consultative approach to your business needs, including on-site inventory management and training.
Quick, accurate shipping nationwide with multiple warehouses to serve you.
National service at a local level.
Our Brand
Standing behind our products, customers, and vendors since 1939.
Serving the tire service industry since 1939.
Sourcing top tier, trusted brands.
Family-owned and operated, we stand behind what we sell.
TRUST IN...OUR PEOPLE...OUR SOLUTIONS...OUR BRAND
Our Story
Pictured: Tony (L), Joe (R)
Rubber Inc. was founded in 1939 but has been in our family since 1965 when it was acquired by Joe Nolan. His stepson, Tony Maffia, came into the business full-time in 1977, and Tony's son, Joe Maffia, joined full-time in 2004. Both Tony (CEO) and Joe (President) serve active roles in the company today and believe in a servant-leadership approach to business.
Who We Serve: Tire Dealers, Tire Shops, Fleets, Retreaders
At Rubber-Inc., our core customers are tire dealers, tire repair shops, ans service professional who keep vehicles moving safely and efficiently. We proudly supply tire shops, retreaders, wholesalers, and commercial fleet service centers across the United States with the equipment, tools, and tire repair materials they depend on every day. Whether you specialize in passenger and light-truck tires, commercial trucking, agricultural and OTR service, or tire retreading, Rubber-Inc. provides the products and expertise to keep your business running efficiently.
Commercial Truck Tire Shops & Fleet Service Providers
Tire Retreaders and Retreading Facilities
Tire Wholesalers & Distributors
Agricultural & Off-the-Road (OTR) Tire Service Operations
Core Products
We carry only high-quality tire service supplies and equipment from top U.S. and global brands trusted by tire professionals, including:
Wheel Weights & Balancing Supplies
Tire Valves & TPMS Tools
Tire Repair Materials
Tire Shop Equipment (changers, balancers, lifts, inflation cages, and more)
Retread Products & Buffing Tools
Tire and Automotive Service Tools (hydraulic jacks, impact wrenches, shop chemicals, safety gear, and more)
Benefits of Doing Business with Rubber Inc.
Working with Rubber Inc. comes with many benefits that can boost your business. This includes, but is not limited to the following:
Consultation - Product Knowledge and Technical Support
Inventory Control Service - On-Site Maintenance and Dynamic Usage Reporting
Relationship Development - Integrity / Validation
Infrastructure - Customer Service, Empowered Decision Makers, and Online Information System
Timely & Accurate Order Fill Rate
On-Hand Inventory (Multiple Facilities)
Products Sourced Globally
Program Development - Personalized to Each Customer
Product Training (both virtual and in person)
Service Strategy
Pictured (Left to Right): Matt Witz (Director of Sales), Todd Davis (Regional Sales Manager), Todd Peterson (Regional Sales Manager), Ken Neil (Regional Sales Manager), Juan Rodriguez (Regional Sales Manager), Colt Adams (Special Projects Coordinator), Jim Mills (Regional Sales Manager), Eric Stridde (VP of Sales)
We believe that quality service can only be achieved through strong relationship building. As such, we dedicate significant time and effort to fostering a service-oriented culture, along with ongoing training and team development. Our sales strategy features a local sales representative in each market who makes regular visits for both consultative services and stockroom replenishment. These representatives report to Regional Sales Managers, who not only coach and develop their teams but also work directly with customers to ensure their needs are being met.
Ascot Supply Celebrating Over 50 Years
In the late 1960's six tire supply companies came together to create the Ascot Supply Corporation buying group. As a founding member of Ascot, Rubber Inc., was thrilled to help Ascot celebrate 50 years in existence in 2018. With 14 members today, Ascot has become a quality brand name of equipment, tools and supplies for the tire industry. Rubber Inc.'s membership in Ascot Supply increases our ability to source multiple lines of products from all over the globe. This enhances our ability to provide excellent order fill, unique product choice, and competitive pricing to our customer base.
Meet Our Vendors
Rubber Inc. works with 100+ vendors from around the world so that we can provide you with the best products for your business in the tire industry.
Meet Our Sales Team
Rubber Inc. Sales Team is committed to serving the needs of our customers!
Colt Adams
Strategic Projects Coordinator
Derek Brammer
IA
Account Manager
Matt Bush
OH
Account Manager
David Cahill
ME
Account Manager
Kindra Darneal
AR / OK
Account Manager
Christine DeJongh
AR / OK
Account Manager
Ted Forrett
WI / IL
Account Manager
Dustin Fortune
IL
Account Manager
Ben Franz
KY
Account Manager
Steve Fulton
GA
Account Manager
Pete Georgantas
ME / NH
Account Manager
Larry Golob
FL
Account Manager
Frank Harcrow
AL
Account Manager
Paul Hartness
MN / ND / SD
Account Manager
Kevin Heubner
IL
Account Manager
Charlie Hill
OH
Account Manager
Mark Holt
WI
Account Manager
Jamey Immergluck
MO
Account Manager
Tristan Jenks
GA
Account Manager
Clay Jones
TN
Account Manager
Bill Keffer
KS
Account Manager
Tiffany Keiser
OH / MI / PA
Account Manager
Ben Kelly
Key Accounts Specialist
David Lama Jr.
Account Manager
David Lama Sr.
Account Manager
Ciro Montoya
IL / IN
Account Manager
Pete Muscarella
IL
Account Manager
John Nellinger
IN
Account Manager
Matt Newberry
MO
Account Manager
John O'Barr
GA / TN
Account Manager
Lori Osterman
OR / WA
Account Manager
Barbara Rhode
NJ
Account Manager
Scott Robertson
FL
Account Manager
Paul Saenz
CO
Account Manager
Brent Schomaker
IA / NE
Account Manager
Ken Schuneman
MN / SD
Account Manager
Steve Sheldon
WI
Account Manager
Bill Slager
IL
Account Manager
Kirk Strohm
IN
Account Manager
Rich Whalen
Key Accounts Specialist
Candice Wireman
IN / MI
Account Manager
Andy Wright
TX
Account Manager
Meet Our Management Team
Rubber Inc. team is committed to serving the needs of our customers in the tire industry. We appreciate every opportunity to service your needs and help you achieve your business goals. Please don't hesitate to contact any team member with any questions. Thank You for all your business!
Pictured: Tony (L), Joe (R) 
Pictured (Left to Right): Matt Witz (Director of Sales), Todd Davis (Regional Sales Manager), Todd Peterson (Regional Sales Manager), Ken Neil (Regional Sales Manager), Juan Rodriguez (Regional Sales Manager), Colt Adams (Special Projects Coordinator), Jim Mills (Regional Sales Manager), Eric Stridde (VP of Sales) 
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