Rubber-Inc. is a family-owned warehouse distributor of tire service supplies, serving the automotive, commercial, and off-the-road industries with high-quality tools, equipment, and tire repair materials.
Since 1939, we’ve built lasting partnerships by delivering personalized service, expert solutions, and trusted brands that keep businesses running smoothly.
While Rubber-Inc. supplies tire repair materials, tools, and equipment to shops nationwide, we also operate regional warehouses in Chicago, IL; Durand, WI; St. Louis, MO; Charlotte, NC; and Wareham, MA, allowing for faster shipping and convenient local order pick-up.
Our belief is that the true measure of a business partner is defined by how quickly and correctly people react when there is a problem to be solved.
Our Vision
Bring a personalized, local touch to businesses nationwide, becoming the supplier of choice and preferred employer in the tire service industry.
Our Mission
Offering a family-owned experience on a national scale, we aim to be the trusted partner for customers, delivering personalized service and quality products that keep their wheels rolling profitably. We build lasting partnerships, solve challenges swiftly, and empower our team to create meaningful relationships—making Rubber Inc. the top choice for business solutions and a great place to work.
Our Values
Our People
Employing highly trained field sales and US-based support staff to serve you.
- Investing in our employees with extensive and continued training.
- Empowered workforce to quickly and efficiently help you.
- Multiple points of contact to serve your business.
Our Solutions
Providing personalized plans to ensure your business has what you need, when you need it.
- Consultative approach to your business needs, including on-site inventory management and training.
- Quick, accurate shipping nationwide with multiple warehouses to serve you.
- National service at a local level.
Our Brand
Standing behind our products, customers, and vendors since 1939.
- Serving the tire service industry since 1939.
- Sourcing top tier, trusted brands.
- Family-owned and operated, we stand behind what we sell.
TRUST IN...OUR PEOPLE...OUR SOLUTIONS...OUR BRAND

Our Story
Pictured: Tony (L), Joe (R) Rubber Inc. was founded in 1939 but has been in our family since 1965 when it was acquired by Joe Nolan. His stepson, Tony Maffia, came into the business full-time in 1977, and Tony's son, Joe Maffia, joined full-time in 2004. Both Tony (CEO) and Joe (President) serve active roles in the company today and believe in a servant-leadership approach to business.
Who We Serve: Tire Dealers, Tire Shops, Fleets, Retreaders
At Rubber-Inc., our core customers are tire dealers, tire repair shops, ans service professional who keep vehicles moving safely and efficiently. We proudly supply tire shops, retreaders, wholesalers, and commercial fleet service centers across the United States with the equipment, tools, and tire repair materials they depend on every day. Whether you specialize in passenger and light-truck tires, commercial trucking, agricultural and OTR service, or tire retreading, Rubber-Inc. provides the products and expertise to keep your business running efficiently.
Industries We Support
- Passenger / Retail Tire Dealers & Tire Repair Shops
- Commercial Truck Tire Shops & Fleet Service Providers
- Tire Retreaders and Retreading Facilities
- Tire Wholesalers & Distributors
- Agricultural & Off-the-Road (OTR) Tire Service Operations
Core Products
We carry only high-quality tire service supplies and equipment from top U.S. and global brands trusted by tire professionals, including:
- Wheel Weights & Balancing Supplies
- Tire Valves & TPMS Tools
- Tire Repair Materials
- Tire Shop Equipment (changers, balancers, lifts, inflation cages, and more)
- Retread Products & Buffing Tools
- Tire and Automotive Service Tools (hydraulic jacks, impact wrenches, shop chemicals, safety gear, and more)
Benefits of Doing Business with Rubber Inc.
Working with Rubber Inc. comes with many benefits that can boost your business. This includes, but is not limited to the following:- Consultation - Product Knowledge and Technical Support
- Inventory Control Service - On-Site Maintenance and Dynamic Usage Reporting
- Relationship Development - Integrity / Validation
- Infrastructure - Customer Service, Empowered Decision Makers, and Online Information System
- Timely & Accurate Order Fill Rate
- On-Hand Inventory (Multiple Facilities)
- Products Sourced Globally
- Program Development - Personalized to Each Customer
- Product Training (both virtual and in person)
Service Strategy
Pictured (Left to Right): Matt Witz (Director of Sales), Todd Davis (Regional Sales Manager), Todd Peterson (Regional Sales Manager), Ken Neil (Regional Sales Manager), Juan Rodriguez (Regional Sales Manager), Colt Adams (Special Projects Coordinator), Jim Mills (Regional Sales Manager), Eric Stridde (VP of Sales) We believe that quality service can only be achieved through strong relationship building. As such, we dedicate significant time and effort to fostering a service-oriented culture, along with ongoing training and team development. Our sales strategy features a local sales representative in each market who makes regular visits for both consultative services and stockroom replenishment. These representatives report to Regional Sales Managers, who not only coach and develop their teams but also work directly with customers to ensure their needs are being met.
Ascot Supply Celebrating Over 50 Years
In the late 1960's six tire supply companies came together to create the Ascot Supply Corporation buying group. As a founding member of Ascot, Rubber Inc., was thrilled to help Ascot celebrate 50 years in existence in 2018. With 14 members today, Ascot has become a quality brand name of equipment, tools and supplies for the tire industry. Rubber Inc.'s membership in Ascot Supply increases our ability to source multiple lines of products from all over the globe. This enhances our ability to provide excellent order fill, unique product choice, and competitive pricing to our customer base.
Meet Our Vendors
Rubber Inc. works with 100+ vendors from around the world so that we can provide you with the best products for your business in the tire industry.
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Meet Our Sales Team
Rubber Inc. Sales Team is committed to serving the needs of our customers!
Strategic Projects Coordinator
IA
Account Manager
OH
Account Manager
ME
Account Manager
TX / OK
Account Manager
NC
Account Manager
AR / OK
Account Manager
IL
Account Manager
KY
Account Manager
GA
Account Manager
SC
Account Manager
ME / NH
Account Manager
FL
Account Manager
AL
Account Manager
MN / ND / SD
Account Manager
IL / WI
Account Manager
IL
Account Manager
OH
Account Manager
WI
Account Manager
GA
Account Manager
MO
Account Manager
GA
Account Manager
TN
Account Manager
KS
Account Manager
OH / MI / PA
Account Manager
Key Accounts Specialist
Account Manager
Account Manager
IL / IN
Account Manager
IL
Account Manager
IN
Account Manager
MO
Account Manager
GA / TN
Account Manager
OR / WA
Account Manager
NJ
Account Manager
FL
Account Manager
CO
Account Manager
IA / NE
Account Manager
MN / SD
Account Manager
WI
Account Manager
IL
Account Manager
IN
Account Manager
IN / MI
Account Manager
TX
Account Manager
Meet Our Support Team
Our highly trained support staff is ready to assist you.
Purchasing
Marketing Associate
Customer Service
Purchasing
Customer Service
Customer Service
Purchasing
Purchasing
Customer Service
Meet Our Management Team
Rubber Inc. team is committed to serving the needs of our customers in the tire industry. We appreciate every opportunity to service your needs and help you achieve your business goals. Please don't hesitate to contact any team member with any questions. Thank You for all your business!
CEO
President
Vice President of Sales
Director of Sales Operations
Director of Operations
Controller
Accounting Manager
Privacy Officer
Security Officer
Marketing Director
Customer Service Manager
Sales Manager
Sales Manager
Sales Manager
Sales Manager
Sales Manager
Sales Manager
Sales Manager
NC Branch Manager
MO Branch Manager
WI Branch Manager
MA Branch Manager